Logo Animation
Outercraft is a global design agency that specializes in hardware products. They have worked with Hermès, decathlon, Rip Curl and many more.
Their logo consists of geometric typography in an almost rectangular frame. In order to bring it to life we took on a modular approach where the type and the frame got animated separately in various ways. This allowed us to try out many combinations in order to land on the perfect fit for the brand.
Both the typography and the frame where animated in 2D to visualize the concept/design aspect of Outercraft and in 3D to underline the tactility of their projects.
Outercraft / Graphic Design
Jeroen Krielaars (Calango) / Motion Design
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