Brand Identity
As one of the pioneering AI consultancies, Neurons Lab has established itself as a frontrunner in the field. After successfully servicing scale-ups worldwide, the team was ready to take the next step: solidifying its leadership position and making its mark in the enterprise market.
For this rebrand, we developed a visual identity centered around the idea of AI as a journey — complex, ever-evolving, and full of possibilities. Neurons Lab serves as a guide, helping businesses navigate this landscape with confidence and clarity.
This concept materializes through a system of abstracted stepping stones, symbolizing progress, decision-making, and the structured yet dynamic nature of AI. The design balances technical precision with human intuition, creating a brand that feels innovative and secure.
Credits
Calango • Creative direction, logo design, graphic design, motion Design, 3D animation
Prosper & Bloom Positioning • Creative direction, graphic design, production
Geert van Hooff • 3D modeling, rendering
Prosper & Bloom Positioning • Creative direction, graphic design, production
Geert van Hooff • 3D modeling, rendering
