Brand Identity
As one of the pioneering AI consultancies, Neurons Lab has established itself as a frontrunner in the field. After successfully servicing scale-ups worldwide, the team was ready to take the next step: solidifying its leadership position and making its mark in the enterprise market.
For this rebrand, we developed a visual identity centered around the idea of AI as a journey — complex, ever-evolving, and full of possibilities. Neurons Lab serves as a guide, helping businesses navigate this landscape with confidence and clarity.
This concept materializes through a system of abstracted stepping stones, symbolizing progress, decision-making, and the structured yet dynamic nature of AI. The design balances technical precision with human intuition, creating a brand that feels innovative and secure.
Credits
Neurons Lab Client
Calango Creative direction / Logo Design / Graphic design / Motion Design / 3D Animation
Prosper & Bloom Positioning / Creative direction / Graphic Design / Production
Geert van Hooff 3D modeling / Rendering
Calango Creative direction / Logo Design / Graphic design / Motion Design / 3D Animation
Prosper & Bloom Positioning / Creative direction / Graphic Design / Production
Geert van Hooff 3D modeling / Rendering
