Logo Loops
Iconic Levi's logos brought to life. The "batwing" logo is derived from the signature back-pocket stitching called arcuates. The Red Tab is the other element making Levi's jeans instantly recognizable.
For the animation we took inspiration from the tumbling motion of a laundromat, and the way denim wraps a great curvy butt.
Levi's Client
Yew Kee Chung (Matte Amsterdam) Producer
Jeroen Krielaars Motion Design
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