![](https://cdn.myportfolio.com/5491b9b1234a155f581aa7ced641e26d/81474258-0a70-4f49-aa4a-4a33e09fda7c_rw_1200.jpg?h=6d7d98e5f22e00c97bf453d2568a3373)
Logo Loops
Iconic Levi's logos brought to life. The "batwing" logo is derived from the signature back-pocket stitching called arcuates. The Red Tab is the other element making Levi's jeans instantly recognizable.
For the animation we took inspiration from the tumbling motion of a laundromat, and the way denim wraps a great curvy butt.
Credits
Levi's Client
Yew Kee Chung (Matte Amsterdam) Producer
Jeroen Krielaars Motion Design
Yew Kee Chung (Matte Amsterdam) Producer
Jeroen Krielaars Motion Design
![](https://cdn.myportfolio.com/5491b9b1234a155f581aa7ced641e26d/8d888ac3-e5f1-488c-a69c-80a8ca713201_rw_1920.jpg?h=1900ca7806f85ce0516c7063f8cd7697)