Logo Loops
Iconic Levi's logos brought to life. The "batwing" logo is derived from the signature back-pocket stitching called arcuates. The Red Tab is the other element making Levi's jeans instantly recognizable.
For the animation we took inspiration from the tumbling motion of a laundromat, and the way denim wraps the human form.
Credits
Yew Kee Chung (Matte Amsterdam) • Producer
Jeroen Krielaars • Motion Design
Jeroen Krielaars • Motion Design
