Motion System
As part of the Vucko team, Calango co-created an upward, motion-first identity for Google Cloud’s Summit. We leaned into the “highest point” metaphor to create an identity that signals innovation and open dialogue at every step.
Regions flex – the brand holds.
The motion-led framework spans NA, EMEA, LATAM, and APAC. A unified “summit” motion language anchors the brand, while flexible color swatches, regional imagery, and ready-to-ship toolkits let partners from Hong Kong, London, and São Paulo add local accents without drifting off-brand. Twenty-plus cultures. One unmistakable voice —communicating fluently in every market it touches.
No need to reinvent visuals for each market—no lost fidelity across time zones. Just one identity that feels unmistakably Google Cloud wherever it appears.
Regions flex – the brand holds.
The motion-led framework spans NA, EMEA, LATAM, and APAC. A unified “summit” motion language anchors the brand, while flexible color swatches, regional imagery, and ready-to-ship toolkits let partners from Hong Kong, London, and São Paulo add local accents without drifting off-brand. Twenty-plus cultures. One unmistakable voice —communicating fluently in every market it touches.
No need to reinvent visuals for each market—no lost fidelity across time zones. Just one identity that feels unmistakably Google Cloud wherever it appears.
Credits
Google • Visual Identity
Vucko • Motion Identity
Jeroen Krielaars (Calango) • Motion Design
Vucko • Motion Identity
Jeroen Krielaars (Calango) • Motion Design