Music Video Segment
De Jeugd Van Tegenwoordig is one of the most renowned hiphop acts in the Netherlands. For the video for their track 'Makkelijk', agency ...,staat commissioned 56 creatives to each handle a small segment of two bars (approximately 5 seconds).
Each contributing artist had total creative freedom over their segment. All segments combined form the total music video for 'Makkelijk'.
Translation of the lyrics in my segment: "It looks easy, because it's easy for us."
Full Music Video
See entire video as a youtube playlist
The music video was awarded 'Best Music Video' at the Dutch Film Festival. The trophy was cut into 56 pieces and shared among all the contributing artists.
...,staat Concept
Jeroen Krielaars Graphic & motion design
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