Motion Identity
As part of the Vucko team, we helped redefine the motion principles for the new brand identity, crafted by Studio Herrström.
Inspired by circular tech, a sweeping revolving motion is at the core of the motion identity, lending heightened meaning to messaging, imagery, and beyond. Unique behaviors create consistency across every touchpoint while feeling as effortless as purchasing refurbished tech—a click of a button.
Credits
BackMarket Client
Studio Herrström Visual Identity
Vucko Motion Identity
Jeroen Krielaars (Calango) Motion Design
Dennis Hoogstad Motion Design
Studio Herrström Visual Identity
Vucko Motion Identity
Jeroen Krielaars (Calango) Motion Design
Dennis Hoogstad Motion Design
Explorations
A small selection of explorations, some of which were not included in the final result.
