A series of animated icons for Philips. Each animation tells us a bit about the keystones their strategy. We worked within the design guidelines of the brand, but tried to stay away from too obvious metaphors. Just for kicks, we added some minimal sound design.

Client: Philips
Agency: Fabrique
Art Direction: Ronnie Besseling (Fabrique) / Jeroen Krielaars (Calango)
Design & Animation: Calango
Sound Design: Clark Rhee
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